The Shabby Creek Cottage

the art of making life magical

Reclaiming Your Magic: Why We Need #75Soft Right Now

Everything in the world feels so FUCKING hard right now.

You can feel it in your chest when you wake, in the way your shoulders curl in as you scroll, in the low hum of anxiety that clings to you even in still moments.

We’re living through a time when those who have clung to power are losing their grip — and in their flailing, they’re casting shadows over the collective nervous system of humanity. Every headline, every ping, every jarring soundbite is a little curse meant to keep you reactive, fearful, distracted.

We can’t banish the noise completely.
But we can step out of the trance it’s trying to hold us in.
We can cast our own counterspell.

That’s where #75Soft comes in.

The Origin Spell

Nearly three years ago, I had been in therapy long enough to peel back some layers — and I knew it was time to dig deeper. Yes, I wanted to release weight, but not for the gaze or approval of others. What I craved was to fall back in love with myself.

So I created a framework that felt like an altar I could return to daily — not a bootcamp. A way of tending my body and spirit that honored the Feminine Divine and rejected the poison of self-loathing.

I shared it on Instagram, thinking maybe a handful of friends would join. Thousands did. We called it #75Soft.

And what unfolded was more magic than I could have imagined: people healed their relationships with themselves, slept better, softened their edges, found joy again. Weight shifted for some, but the real alchemy was in their energy.

Because when you choose consistent love and compassion for yourself, everything changes.

Why This Spell Matters Now

Life is faster. The noise is louder. The fear is heavier.
Many of us are running on fumes without even knowing it.

In my first 18 months of living softer, I released 125 pounds. In the past seven months, I’ve gained back 40. I could feel the chaos creeping back in. I knew I had to step away from fear and return to the magic that worked: being soft with myself.

#75Soft is my grounding charm — the practice I return to whenever I need to steady myself. It’s not about hiding from reality, but creating enough inner stability to face it with clarity and strength.

And when more of us live from that place? The ripple effect is powerful enough to shift the collective.

The Daily Rituals of #75Soft

These aren’t rules. You can’t “win” or “fail” here.
They are seven daily rituals — small, potent spells — that you commit to for 75 days, long enough to weave them into the fabric of your life.

1. Be Kind to You

Your words are incantations. Speak to yourself like you would to a beloved sister, a trusted friend, or a child you adore.

A sharp, impatient inner voice is like a cold wind that withers growth. Gentle words are a warm breeze that help your spirit unfurl. Even small shifts — from “I’m so stupid” to “I’m learning” — are spells of self-trust.

2. Drink Your Water

Water is life and cleansing magic. It flushes stagnant energy, clears mental fog, lifts your vitality, and nourishes every cell.

Sip with intention — imagine each drink as a blessing pouring into your body. My goal: drink in ounces half of my body weight in pounds (200 lbs = 100 oz/day).

3. Consume with Intention

This isn’t just about food. It’s all you take in — music, books, news, conversations, social media.

Each thing you consume becomes part of you. Ask before saying yes: “Will this nourish me?” Sometimes that’s a crisp salad, sometimes it’s a cupcake that feeds the soul. Choose your ingredients — for your plate and your mind — with care.

Shutting off the news and the noise that hijacks your emotions – but stay informed with trusted sources.

4. Move Your Body

Movement is energy in motion. It burns away stagnation, warms your spirit, and reminds you your body is your ally.

My goal: 20 minutes of intentional joy each day — walking outside, dancing in the kitchen, or Body Groove on rainy days. Let it feel like celebration, not penance.

5. Meditate

Meditation is presence, stillness, and spell-clearing. Even a few minutes can reset your breath, your mind, and your nervous system.

It doesn’t have to be silent sitting — it can be:

  • Walking Meditation in nature or at home
  • Candle Gazing by the flicker of flame
  • Brewing and sipping tea with full awareness
  • Sound immersion with music, a sound bath, or rain
  • Breath & touch with a stone or seashell in hand
  • Cloud or star watching under the sky’s canopy

6. Create with Intention

Make something each day — a meal, a spell jar, a flower arrangement, a garden bed. Creation anchors you in the moment and reminds you: you are not only a consumer of the world, you are a maker.

Self-expression is medicine. It’s also resistance.

7. Journal Daily

Journaling is a mirror and a map. It lets you see your patterns, release emotions, and plant seeds for who you are becoming.

It’s where the whispers of your soul become visible on paper. And once you see them, you can work with them.

The Beauty of 75 Days

Seventy-five days is long enough for these rituals to root themselves in your life, and short enough to feel within reach. This round is even more magical: we’ll begin Monday, August 18th and end on Halloween — the Witch’s New Year, when the veil is thinnest and transformation is ripe.

By then, you’ll feel calmer, more balanced, and lighter in body, mind, and spirit. Not because you “fixed” yourself, but because you softened the harshness of life and tended your own magic.

This is Your Invitation

If you feel scattered, depleted, or worn thin by the noise — this is your call to step back into your power, softly.

You don’t need perfection. You only need willingness. Show up for yourself for the next 75 days, and watch what unfolds.

Let’s walk this spell together. Let’s choose softness — even here.
Are you in?

About Gina Luker

Hey there, I'm Gina Luker. I'm an artist, author and founder of The Soft Life Society. I am proudly a wild, witchy woman on a mission to make life magical. Alongside my husband Mitch, we are remodeling a 200 year old home we call The Enchanted Manor. I'm obsessed with estate sale shopping, Instagram, Practical Magic, disco balls, margaritas and doing whatever makes me insanely happy in any given moment.

Comments

  1. Stephanie says

    Great timing you are starting on my birthday! Sometimes for Journaling I never know what to ✍️ write. I’m in.

    Reply

    • Lauren Harrison says

      I am so ready! I have been obsessed with the news for way too long and it has me anxious. I do have ways to escape: gardening, sitting out on the porch and listening to the birds and squirrels, and watching standup comedy.

      Reply

    • Anita D says

      If I am stuck for what to journal, I jump into Pinterest for a prompt or two… really helpful to dig deeper! 🙂

      Reply

    • Tai says

      if I may offer a thought? For journaling, when you don’t know – just write a few things you observed (butterfly; sunrise; a bird flying) or something you’re grateful for from the day …. It doesn’t have to be much

      Reply

  9. Alyson says

    I love these soft things to do everyday! These rituals. I’m going to write out the list & carry it around with me to remind me to do them. I look forward to doing this as a group! Love to everyone involved!

    Reply

  14. Eileen Battle says

    Sounds like a soft discipline this 78 year olde wore out GreatGramMah could use right about now. For all the domestic and global reasons/wounds you mention. And for my own precious Soul longing for Community in which to do the thang… discipline and accountability with Love. Thank you Gina.
    EileenB

    Reply

  16. Lia says

    Oh, I’m so totally going to try this! I need something to keep me moving forward and not spin in circles. I’m going to sit under the stars tonight and look for shooting stars!

    Reply

    • Danielle says

      I happened to stumble upon your video on TikTok at the perfect time. I have just returned to work after 1.5 yrs off due to a work injury. My one and only child is a senior in high school, and going off to college next year. I am anxious and struggling with almost everything in life right now, and this seems to be exactly what I need to help figure myself out again. I am beyond excited to start tomorrow, thank you ❤️

      Reply

  18. Ceja' says

    I’m hopeful that by committing to join I can show up for myself. Is there any specific ways that you develop these rituals into becoming intentional parts of each day? That’s where I struggle.

    Reply

  19. Kristen Gorsuch says

    This may be what I need. We’re heading into school season and my oldest is starting his internship, I need something to keep me from breaking with the world around us.

    Reply

  21. Socalgalknits says

    I really need this right now. I would love pointers on journaling as I have NEVER journaled a day in my life. I look forward to following along.

    Reply

  23. Lynda says

    This sounds like exactly what I need. My health has been at an all time low, and I need something to replenish my body & soul. I’m in!

    Reply

  26. Ann says

    I needed this today – a specific health issue requires me get some weight off. I need to feel good about me again. Thank you- I’m looking forward to Monday!

    Reply

  27. Deirdre Holder says

    I’m in! Everything going on around us right now is too much. It’s also caused an unexpected major change in my life, so I need more softness as I deal with all of it.

    Thank you!

    Reply

  28. Mary says

    I’m in, I lost 25 lbs earlier this year and I’ve gained back 5 this summer, I stopped walking daily when it got hot out, I spend WAY too much time doom scrolling, I dont eat like I should, I forget to take my supplements, I sit too long- I need to take care of myself again, no one else can do it for me and I am worthy of my time.

    Reply

  36. Tammi Scott says

    I feel as if this invitation is coming at a time when I need it! Your newsletter had been sitting in my email unread — it was your reel on Instagram about Soft75 that prompted me to come read more about it.
    I would be honored to do this with you and the community. Thank you for asking✨️

    Reply

  37. Debbie Gregory says

    Oh, I really need this. If it’s okay, I’ve shared it on Litsy. I usually run a special #HyggeHour readathon every Sunday evening, to help reset for the upcoming week.
    I’m going to run the #HyggeHour everyday to follow your #75Soft framework. I’ve put links to your blog and Instagram.

    Reply

  38. Laurie Logan says

    Sounds wonderful… I’m in. Thank you! I’m new to your blog. Looks like I joined at just the right time.

    Reply

  40. Annie P says

    I’m in. It’s been a summer of challenges and I need a reset for sure. Same as you – I lost 92 pounds since 2018, and put a third of them back on over the past year. I feel worse now than when I had the whole 92 on. I know what I need – #75soft will be a boost to keep going!

    Reply

  41. Kathleen Kinder says

    Love this idea! Thank you for this including us…I just read your post out loud to two of my friends…

    Reply

  44. Cindy says

    This came to me on instagram when I really needed it. I’m ready. I’ve been treading water for so long and I need to climb out of the pond and move on. Thank you

    Reply

  50. Martha says

    I’m totally in. I’m a therapist who shares very similar practices with many of my clients (receptive, ready). I hope I can get a few to walk this journey with me. Thank you!

    Reply

  57. Julianna says

    The universe has been gently nudging me in the direction of most of these rituals over the past few weeks I’m in

    Reply

  60. Kathlleen says

    I’m in! The world is so chaotic right now. I’m ready for a soft reset with more intention and kindness.

    Reply

  61. Denise McDonald says

    Yes, I am in! I just had a birthday, and have been thinking about how I want to approach this next year – with more kindness (or softness!) for myself and more intention toward what really matters. Thank you. <3

    Reply

    • Mrs. Laura O'Neal says

      Hello my friend. Your birthday brought you back in my heart and with happy memories of our talks and time together. I am in too. Let’s cheer each other on.

      Reply

  65. Kathleen Shaputis says

    I love and need this. The last seven months I’ve been eating my stress and anxiety which just makes me feel worse. I’m frightened, Auntie Em, and feel helpless. I am grateful for this opportunity to work on me for the next 75 days.

    Reply

  69. Kristen says

    This sounds like an awesome idea! I’m new to your instagram page and I really need this and could use some “softness” in my life right now!! I would love to join! Thank you for the opportunity!!

    Reply

  80. Diane says

    I am in! I had already set a personal goal that began on August 1st with the ending on October 31st and so this is just a perfect addition to help me get there. ✨

    Reply

  84. kelly says

    I’m in! Perfect timing. Celebrating my 62nd birthday next week. Ready to shift away from the abrasive chaos, fear, noise, paralysis…and embrace wholeheartedly balance, calm, peace, softness. Thank you for opening this invitation.

    Reply

  85. Samantha says

    I’m in! I NEED this so badly. The burnout is real, the exhaustion is all consuming. It’s time to reconnect with myself.

    Reply

  86. Kelly says

    I’m in as well! I need a reset and this looks like the one for me.

    Miss Gina, can you make the list of #75Soft points a printable? I’d love to be able to stick it in my planner and journal, not to mention on my mirror and fridge!

    Thank you for all you do.

    Reply

  88. Emmyjaymakes says

    I’ve been feeling a need to add more useful intentions to my days. This plan sounds like it would do that, so I’m going to try.

    Reply

  91. Valerie says

    I’m in. I’m gently working on lowering my weight and blood sugar. I can’t think of a better way to support those efforts and stay true to my mind, body and spirit.

    Reply

  95. Kathleen says

    Hitting big transitions this year. I just turned 70 in July, and I’m retiring in – checking countdown widget on phone – 32 days. Seems like a way to help me in the untethering from work process. Something to focus on besides fighting the impulse to focus on what I’m not doing (work).

    Looking forward to this.

    Reply

  96. Kimberly says

    Yes! I need this in my life. I turned 54 this week, which i am thankful for, but it seems to be causing a shift inside of me. I feel like a need a reset.

    Reply

  105. Lynn says

    I am in…..this is something I hadn’t realized I needed. But my soul is drowning lately. I am ready to make a change!

    Reply

  110. Stephanie says

    I am in! I’ve started a couple of these things in the last couple of months, so I’m ready to add some more things that will nourish my mind, body & soul!

    Reply

  111. Peg says

    I’m in. I turned 80 this year and I guess with all the political negativity and inhumanity it made me feel I was at the end of my life. My mind is ok and I am in good health so I should count my blessings and make the best of it. From all the articles being written for “aging well” we are familiar with the above suggestions but thank you for reminding me to intentionally follow them every day. I am going to print them out and put them on my bedroom mirror.

    Reply

  114. Krisztina Wolf says

    I’m in, 100%!
    In a world where empathy and compassion are seen as weakness, we need to tend to ourselves so we can keep going and be there for each other.

    Reply

  118. Jennifer says

    I’m in- between all the chaos and ruckus in the world my Mother passed away June 21st. It was a peaceful passing (just as she wanted) but as you all can imagine my inner sparkle bank was running low and seems to be depleted at this point I am feeling the need to find my center again and let the bank fill at a loving soft pace. Thank you for doing this!

    Reply

  126. Jennifer says

    I will be practicing this with you. Thank you so much for the invitation. Hope that this practice – and the support of community – will be so soothing to you!

    Reply

  133. Loren A. says

    I am in. Perimenopause + the news is wreaking havoc on my body. I am having all kinds of unexplainable symptoms, and I’m convinced its mostly this darkness/stress.
    Thank you for being a light to follow.

    Reply

  136. Susan says

    Thank you for this. I have a lot of negativity in my life right now, but I also have so many things that are positive that I should focus on instead. I love the 7 intentions and the soft positive glow this can bring back into our hearts and bodies. I am in!

    Reply

  142. Desiree says

    I can not wait to be a part of the 75soft. You speak what so many of us are feeling, needing and seeking. Thank you for this incredible gift!
    Cant wait till Monday!!

    Reply

  144. Kelley Carnachan says

    I need this in my life right now. Everything is changing at a rapid pace and my head is spinning.this will give me something positive and within my control to focus on while improving my mental and physical health. Count me in.

    Reply

  146. Audra says

    I’m in. I’m working a part-time job while trying to run my own business while my husband has been out of work. I’m holding it together but could really use the ME time and community.

    Reply

  147. Kerry says

    I am so ready for this. I’d never seen your page until 2 or 3 days ago, the universe brought you to my notice because it knew your programme was right for me. Let’s do it ✌️

    Reply

  151. Margarita Perez says

    Wondering if I can still do this? I know it started a couple days ago, but I need something to distract me and help my heart.

    Reply

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