What the Barbie Movie Got Right (and Wrong) About Power, Purpose, and Soft Rebellion
When the Barbie movie dropped last summer, we were in a strange little window of emotional spaciousness. The world wasn’t calm – but it wasn’t yet on fire. We still had the bandwidth to cry in the theater, laugh at the absurdity, and feel the ache of recognition. We were still safe enough to process art before we had to prepare for impact.
And maybe that’s why it hit so hard.
Because Barbie wasn’t just pink camp or corporate feminism. It was a mirror, a memory, and for many of us, a permission slip.
And now, as we navigate a season of rising authoritarianism, collective fatigue, and sacred recalibration, the lessons of that movie feel even more relevant. Not because Barbie had all the answers… but because she cracked open a bigger question:
What if we could build something better than what we inherited?
🎀 What the Movie Showed Us (and What It Didn’t)
At first glance, Barbieland seemed like a feminist dream. Women held every position of power. The world was clean, pretty, orderly. But the more we watched, the more we saw the cracks:
It wasn’t built on care; it was built on performance. It wasn’t true power; it was power playing dress-up. And when Ken imported the patriarchy back from the Real World, we saw just how flimsy the foundation really was.
Barbieland didn’t need reversal. It needed rebuilding.
Just like we do.
💗 The Real Matriarchy Isn’t a Role Swap
This is where so many people get confused… because they’re still thinking in the binaries that patriarchy created.
Matriarchy is not women on top. It’s not about domination with better outfits. It’s not about reversing the pyramid – it’s about leveling it and planting a garden in its place.
Patriarchy is fueled by control, conquest, and performance. Matriarchy is rooted in care, connection, and presence.
It allows:
The feminine to be soft and strong.
The masculine to be sacred, not suppressed.
Power to be shared, not hoarded.
Community to be the container—not the crowd.
🕊️ Barbie’s Most Matriarchal Moment
It wasn’t when she took back control of Barbieland. It was when she sat across from her creator and said:
“I want to do the imagining. I want to be the one making meaning.”
It was when she chose to become fully human. To feel everything. To cry, to bleed, to not know what comes next—and choose that path anyway.
That’s the matriarchy.
It’s not perfect. It’s present. It’s not polished. It’s powerful in a different way.
It doesn’t ask you to be plastic. It asks you to be alive.
🌹 We Are Writing the New Story Now
We are living in a collapsing system. But collapse is not the end—it’s compost.
And we, dear reader, are the gardeners.
We are planting:
Letters instead of silence.
Seeds instead of fear.
Rituals instead of routine.
Softness instead of shame.
We are not escaping reality—we are re-enchanting it.
Barbie walked so we could rise. So we could sit beneath the tree with our guides and remember: The patriarchy was a story. Barbie was a story. We can write a better one.
About Gina Luker
Hey there, I'm Gina Luker. I'm an artist, author and founder of The Soft Life Society. I am proudly a wild, witchy woman on a mission to make life magical. Alongside my husband Mitch, we are remodeling a 200 year old home we call The Enchanted Manor. I'm obsessed with estate sale shopping, Instagram, Practical Magic, disco balls, margaritas and doing whatever makes me insanely happy in any given moment.
I’m so glad I found you on Insta! You are my re- centering to all the chaos in my life. I live with my loving husband, our dog, Nala, and elderly cat, Callie. We are both retired Postal Workers. I retired in 2015 to be the caretaker of my blind father, my mother, their home, and huge yard, yikes! My husband is wonderfully support of me with this change in our lives. He took over all cleaning, shopping, and laundry chores as well as maintenance of our home and property.
Yes, I do have other siblinglings that began helping me after a few years, but Dad is now 93 and Mom is 88 and has developed dementia, so things are getting more difficult to manage.
My dream in retirement was to travel the world with my hubby. We do get to travel on occasion, but with all the worry and preparation, it just doesn’t seem worth it. That being said, I find myself angry and bitter a lot of the time. I hate the resentment that I feel, yes toward my parents, because so much responsibility has been placed on me by my father. He is a stubborn man who wants to take care of my mother and stay in his home for the rest of his life, things he needs my help to do.
Then i open Insta and your magic comes into my life ✨️ You help me to realize I can still have my own life, I can still be me! I can do simple things like be politically involved by using your templates, prepare my home for a possible tariff-caused shortage of supplies using your lists, and read your blogs and watch your Insta videos which help massage my soul!
Thank you so much, Gina, I truly appreciate you!
Hi Gina, I’m Gina Lerios 🙂 I’m 32 years old in Cape Town, South Africa and I’ve just come across your page. I absolutely love your vibe, style of writing, your smile has a different kind of sparkle that seems to shine from the soul. I’m excited to get into the Soft Guide. Everything about this resonates massively with me at the moment. I think this may be the start of the best version of me yet. Hope to continue on the journey to become more part of spreading light and love in this world. Thank you for being an example we can all learn from.
I’m so glad I found you on Insta! You are my re- centering to all the chaos in my life. I live with my loving husband, our dog, Nala, and elderly cat, Callie. We are both retired Postal Workers. I retired in 2015 to be the caretaker of my blind father, my mother, their home, and huge yard, yikes! My husband is wonderfully support of me with this change in our lives. He took over all cleaning, shopping, and laundry chores as well as maintenance of our home and property.
Yes, I do have other siblinglings that began helping me after a few years, but Dad is now 93 and Mom is 88 and has developed dementia, so things are getting more difficult to manage.
My dream in retirement was to travel the world with my hubby. We do get to travel on occasion, but with all the worry and preparation, it just doesn’t seem worth it. That being said, I find myself angry and bitter a lot of the time. I hate the resentment that I feel, yes toward my parents, because so much responsibility has been placed on me by my father. He is a stubborn man who wants to take care of my mother and stay in his home for the rest of his life, things he needs my help to do.
Then i open Insta and your magic comes into my life ✨️ You help me to realize I can still have my own life, I can still be me! I can do simple things like be politically involved by using your templates, prepare my home for a possible tariff-caused shortage of supplies using your lists, and read your blogs and watch your Insta videos which help massage my soul!
Thank you so much, Gina, I truly appreciate you!
Hi Gina, I’m Gina Lerios 🙂 I’m 32 years old in Cape Town, South Africa and I’ve just come across your page. I absolutely love your vibe, style of writing, your smile has a different kind of sparkle that seems to shine from the soul. I’m excited to get into the Soft Guide. Everything about this resonates massively with me at the moment. I think this may be the start of the best version of me yet. Hope to continue on the journey to become more part of spreading light and love in this world. Thank you for being an example we can all learn from.